KwaZulu-Natal Sharks Board Maritime Centre of Excellence

The 2024 Africa Travel Indabe has solidified business opportunities for the Sharks Board.


Africa’s Travel Indaba is a prominent African leisure trade show, owned by South African Tourism, aimed at establishing market access for our vast array of African leisure tourism products.

The 3-day trade show took place in the host province of KwaZulu-Natal at the Durban ICC, synonymous with its warm and inviting coastline and friendly beaches. Thirty-seven of these beaches have become visitors’ favorites because there have been no shark-related fatal incidents reported since the Sharks Board implemented safety measures through shark nets and drumlines.

This year’s show has provided a supreme platform for the Sharks Board to showcase their offerings to international and local buyers, destination marketing companies, and leisure tourism services partners. The show has been the most formidable platform on the continent for the Sharks Board to meet face-to-face with the most influential buyers in the world and to gain access to Africa’s excellence and its endless possibilities. These are the business opportunities and quality connections that will shape the Sharks Board’s tomorrow.

The show was preceded by a dedicated business opportunity networking day through Speed Marketing aimed at providing the Sharks Board with a platform to promote our edutainment product offerings such as Boat Tours, Shark Dissection Shows, Museum, Curio Shop, and Venue hire to over 150 hosted and non-hosted buyers and media attending the show. The Sharks Board exploited this opportunity under the Marine Adventures session.

This year’s Africa Travel Indaba has afforded research students face-to-face interaction with the in-house genetic laboratory, which was established in 2015 and continues to apply various genetic techniques such as demography, phylogeny, phytogeography, population genetics, feeding ecology, and DNA Barcoding to advance the scientific study of sharks and rays. The laboratory plays a critical role in not only promoting internal research projects but more importantly in transferring research skills to interns and postgraduate students.

We are thrilled to be part of the 2024 Africa Travel Indaba. Throughout the three-day event from May 14-16, 2024, an array of business engagements was set to unfold aimed at enticing more travelers to explore KZN as the safest bathing coastline. The show has provided us with an opportunity to interact with members of the media who have displayed interest in the information we provide to the International Shark File and more.