Proudly promoting the warm beaches of the Zulu Kingdom, KZN Sharks Board is participating at the ITB Berlin 2017

08 March 2017

The international tourism industry currently faces many challenges. Amid the latest geopolitical situation holidaymakers have become unsure about how safe it is to travel. From 8 to 12 March 2017 ITB Berlin will debate highly controversial issues and on the eve of the 51st edition continues to maintain its strong market position. At the World’s Leading Travel Trade Show ® there is no sign that people’s lust for travel has waned.

Caption: The KZN Sharks Board Maritime Centre of Excellence (KZNSB) delegation visited the South African Embassy with other strategic partners in Tourism Industry, led by SA Tourism CEO, Mr. Siza Ntshona. During this auspicious meeting the role of KZNSB was acknowledged, as the leader in bather protection against shark attacks as a result tourists enjoy warm beaches found on the South African coastline in particular the KZN province.


Caption: KZNSB delegation, Mr. Harry Mbambo - Head: Business Development (Left) and Dr. Raymond Ngcobo - Board Member (Right) with SA Tourism CEO, Mr. Siza Ntshona (Center)


Once again, the 26 halls on the Berlin Exhibition Grounds are fully booked. Over the course of five days more than 10,000 companies from 184 countries will be represented on 1,092 stands covering 160,000 square metres and will be showcasing the global tourism industry’s latest products and trends.

Dr. Christian Göke, Chief Executive Officer of Messe Berlin GmbH: ”As the world’s most important gathering place for the tourism industry ITB Berlin above all brings people together. A million face-to-face meetings at ITB Berlin will do one thing in particular, and that is build trust, trust on which we increasingly depend in our business dealings, in a digitalised and globalised world that has become more and more difficult to understand.“

Over 80 per cent of our exhibitors are from abroad. The organisers again expect more than 100,000 international trade visitors as well as many thousand members of the public on the weekend, who will be able to book their holidays directly at the show.