Support Services

BACKGROUND

Previously, the Education and Marketing activities within the KwaZulu-Natal Sharks Board were undertaken by the Tourism, Education and Marketing Division, previously referred to as the TEM Division. These programmes undertook public educational outreach and marine tourism programmes to create awareness about safe bathing, sharks and the marine environment. The marketing activities helped to highlight the importance of the KZNSB’s activities in protecting coastal tourism, and to position the KZNSB as a leading tourist destination locally, nationally and internationally. Some of the public education activities of the KZNSB are income generating, which always helps to strengthen the financial sustainability of the KZNSB.

The above activities have two sub-programmes:

  • Public Education - Undertaking awareness programmes in bather safety, and presenting the activities of the KZNSB to the public, through audio-visual presentation, shark dissections, boat tours, the static display area on site, outreach programmes, website, external exhibitions/displays, media coverage, radio interviews, publications and advertisements.
  • Marketing - Marketing the activities and services provided by the KZNSB nationally and internationally, thereby enhancing provincial coastal tourism. These will also include Website, external exhibitions/displays, media coverage, radio interviews, publications and advertisements.

BUSINESS DEVELOPMENT DIVISIONAL ACTIVITIES

Local and National Interventions

The KZNSB in partnership with various Tourism, Marine and Maritime related and/or orientated Public and Private Sector organisations locally and nationally, participates and benefits from a number of activations that sought to address or attend to some of the South African Governmental12 Priorities. The following are some of the events, which KZNSB participated in during the past few years:

  • Easter Campaign – Annual Rand Easter Show
  • Botswana Tourism Expo
  • Gauteng Getaway Show
  • Cape Getaway Show
  • The Royal Show
  • Kwa-Nunu Exhibition
  • Umhlanga Beach Festival
  • SCIFEST Festival
  • Amanzimtoti Lifestyle Expo
  • Animal Awareness Day
  • KZNSB Comrades Marathon Refreshment Station
  • Tourism Trade Growth Forum
  • Tourism Trade Workshops
  • Provincial Tourism Career Expo

International Trade Expos and Congresses

It is necessary for the Board and for its staff members to attend certain functions, seminars, symposiums, conferences and workshops in order to enhance and realise the strategic objectives of KZNSB. The following are some of the international platforms KZNSB participated on in 2014

  • East3Route
  • ITB Berlin in Germany

Advertising and Promotions

The Business Development Division embarks on numerous Radio programmes and interviews to further extend its beach safety public awareness and to promote its activities to the public at large. A list too numerous to mention of a wide variety of publications was utilised by the Business Development Division to try market and to spread amongst the relevant target public the activities and offerings of the Sharks Board.

CURRENT TARGET MARKET

Domestic Markets - KwaZulu-Natal and other Provinces

  • School Groups,
  • Organised Tour Groups (adults),
  • Families,
  • Couples,
  • Visiting Friends and Relatives (VFRs),
  • Functions attendees,
  • Provincial Municipalities,
  • Maritime Students

Regional Markets - Botswana, Lesotho, Namibia, Swaziland, Mozambique

  • School groups,
  • Organised Tour Groups (adults)

International Markets

  • Organised Tour Groups (adults),
  • Families,
  • Research,
  • Business Leisure

PARTNERSHIPS AND MEMORANDUM of UNDERSTANDINGS (MoUs)

Business Development Division has always strived towards the formulation of strategic working partnerships with relevant stakeholders both in Government and the Private Sector. The following, are some of the existing concluded MoUs:

  • Transport Education and Training Authority (TETA);
  • South African Maritime Safety Authority;
  • Moses Kotane Institute;
  • Ezemvelo KZN Wildlife;
  • uShaka Marine World;
  • Smart Visit Solutions;
  • eThekwini Maritime Cluster (EMC);
  • Richards Bay Industrial Development Zone (RBIDZ)
  • The South African Institute for Aquatic Biodiversity
  • The South African Environmental Observation Network.